Let me ask you a question.
When you hear the word “brand,” what do you think it means?
Sure, these all play a part in branding.
But, in fact, branding is much more than just these items.
I like to say branding is what people think, feel and expect whenever they interact with your company.
Branding is an overarching image.
It’s ingrained in everything you do—your operations, your message, all your touch points and your marketing.
It’s the DNA of the company.
When a company is thinking of rebranding itself, it can feel quite overwhelming.
So before you dive deep into the world of rebranding and hiring a branding strategist, it’s important to ask three questions first to determine where your brand currently stands.
Based on your answers, you can take a few simple steps to start bringing your brand into alignment or you can hire a branding consultant.