It’s a chicken-and-egg question, isn’t it?
When should start-ups think about branding? Sooner or later?
Let’s take a short journey to find the answer, shall we?
When a company first starts out, it might have brand touch points like these:
- A logo.
- Some business cards.
- A company name.
A start-up usually has some basic elements associated with branding but it doesn’t have what I would call a “cohesive brand.”
Branding is more than a few basic touch points
It’s highly likely that start-ups haven’t done any deep thinking and planning about what their brand means. They’ve probably been more focused on the business model and the products and services they sell.