Branding

When Should Start-ups Think About Branding? Sooner or Later?

Categories // Branding

It’s a chicken-and-egg question, isn’t it?

When should start-ups think about branding? Sooner or later?

Let’s take a short journey to find the answer, shall we?

When a company first starts out, it might have brand touch points like these:

  • A logo.
  • Some business cards.
  • A company name.

A start-up usually has some basic elements associated with branding but it doesn’t have what I would call a “cohesive brand.”

Branding is more than a few basic touch points

It’s highly likely that start-ups haven’t done any deep thinking and planning about what their brand means. They’ve probably been more focused on the business model and the products and services they sell. 

Brand Building Blocks 214