You’ve seen a laser beam, right?
A laser beam generates an intense beam of light.
That beam of light is tightly focused; it’s not a random spray of particles.
In fact, laser beams are so tightly focused that doctors use them in surgery for precise cutting and healing.
So what do lasers have to do with your business?
The same concept of laser focus applies to your marketing strategy.
You want your marketing strategy to be laser focused—not randomly sprayed—and aimed precisely at a specific group of people you want to communicate your message to.