Articles tagged with: Strategy

10 Costly Business Consequences of Not Listening (and how to truly listen)

Tags // Employee Engagement, Listening, Strategy

Believe it or not, this is a true story.

One time the CEO of a company I was working with gave a speech to an audience of about 200 people. The speech was well received.

After the speech, a small group of people approached the speaker with questions they felt the CEO could answer for them.

ceonotlisteningWhen everyone left, I went over to the CEO and said, “It looked like you had a lot of people interested in what you were talking about. What did they say?”

And the CEO responded, “I don’t know—I wasn’t listening.”

Not listening?

Wow.

But hang on a minute

What’s wrong with not listening sometimes?

After all, the CEO probably thought he’d never see those people again, right?

Why bother making an effort to listen to people you think you’ll never see again?

How to find a brand new market...visually

Categories // In General… Tags // Blue Ocean Strategy, Branding, Strategy

I have been contributing to a branding program overat Restaurant Branding Roadmap which has been great fun since it combines two of my favorite subjects - branding and restaurants. My research has included lots of reading about the restaurant industry and documenting the details of my dining experiences from food to ambiance to service to unique concepts. This week, I was reminded about an exercise you can use to eliminate your competition - in any industry. You can draw a picture of a market and see a new opportunity.  

The restaurant industry is filled with thousands of concepts. Some of these breakthrough ideas are pioneering at first and later become brand concept legacies (think Starbucks) while others become short-lived fads that start with one innovator, a hot new food idea and then quickly become a not so special restaurant concept that many will imitate (think your average yogurt spot). New restaurant concepts, trends and fads, often take a common path. They open, earn media buzz and lots of word of mouth chatter and soon copycats emerge and you find marrow-filled dishes and red bean ice cream everywhere.