About Our Approach

How to avoid cookie-cutter strategic planning approaches (and one-size-fits-all formulas).

Learn how our approach integrates left-brain strategic processes and right-brain visual tools to create "Aha!" moments and breakthrough strategies.

Getting a 1,500-pound animal to do what you want it to do isn't easy

FIRSTHORSE-1Horses can teach you a lot about communicating.

I've loved horses since I was four years old. They taught me that it takes a lot of hard work, dedication, patience and perseverance to become an accomplished equestrian. 


A horse has a mind of its own, so you have to work hard to understand it. Working with horses requires different communication techniques than what you're used to - you can't simply tell them what to do. And since each horse is different, you have to be flexible and adaptable.

When you do get a horse to do what you want it to do, you have an "Aha!" moment—a sense of connection, communication, and accomplishment.

You feel in sync with something beyond yourself.

That's what our approach is all about—getting in sync

horse-001Just like different horses need different communication techniques, our approach uses different communication techniques so everyone feels appreciated and engaged during the process—everyone feels in sync.

And getting in sync is the secret behind high-performance teams and outcomes.

But high-performance teams rarely happen by chance—it takes someone experienced and committed to help a team create those "Aha!" moments and breakthroughs.

Those breakthrough moments happen because people aren't just going through the motions—they feel engaged throughout the process. They feel they're collaborating and creating something bigger than themselves.

Why the typical left-brain, one-size-fits-all approach falls short

The typical approach in creating a strategy follows a basic formula, whether it's brand strategy, strategic visioning, or overall strategic planning.

Most consultants learned the same thing in business school or while working for companies. It's a one-size-fits-all process. Oftentimes it doesn't get the specific results a particular group needs.

When I worked as a financial analyst, I saw companies invest a lot of time and money in traditional strategic planning. Their cookie-cutter formulas produced far-from-impressive results.

On the other hand, every process we offer is started from scratch and supported by visual tools. Visual tools are a critical component of everything we do. We take large charts and hang them on a wall. When we're having discussions, we get all the information up on the wall so we can step back and start to make connections. Without visual tools, ideas and connections vaporize into thin air.

Visual tools clarify what people say. When words get in the way of what someone is expressing, you can draw a picture of what something looks like. The result? You foster an environment where people understand what each person in the room is saying and contributing to the conversation.


What are the benefits of our left-brain/right-brain approach?

  • Digs deeper than left-brain or right-brain processes alone
  • Creates clear communications
  • Taps into emotional intelligence
  • Makes invisible connections visible
  • Stimulates "Aha!" moments
  • Keeps energy levels high
  • Makes people feel appreciated
  • Creates increased engagement (people don't feel as if they're just going through the motions


In short: Our approach integrates left-brain strategic processes and right-brain visual tools for extraordinary outcomes.

Some people think this approach is too different and a waste of time. Some people just want to get down to business. They're in a hurry and don't have time for this. They think this kind of work isn't important. And besides, how can this type of approach positively impact their bottom line?

Here's what I say to people on the fence: this left-brain/right-brain approach works—and works extremely well.

There is a ton of evidence supporting and proving that emotional intelligence, team building, and increasing trust and communication positively impact the bottom line.

In fact, that's exactly why I started my company.

I wanted to take all of my business experience—corporate finance, equity research on Wall Street, my MBA, brand and business strategy consulting, and my experience as an entrepreneur helping start-ups—and combine this really cool and bold visual way of working to create a business that would help other businesses create innovative strategies.

But let's face it.

Our approach is not for everybody. This work is not an easy way out. It requires that people be ready to do the hard work and execute a bold strategy.

It will strongly resonate with some people, and they'll say, "Yes, this is important to me and my team."

For some, this approach won't resonate—and that's okay. This works for a very distinct group of people and a very specific corporate culture.

Not sure if our approach is a good fit for your organization's culture? Call or write to me.

We'll talk about:

  • Where your organization is today
  • What approaches you used in the past
  • Your culture
  • Why you think our approach might work for you

We'll discover if our approach resonates with you and how to move forward.